HOW SITEPHOENIX WORKS

A better website starts with evidence, not a sales pitch.

We first work out whether the website really is holding the business back. Then we show you the direction before asking you to commit to a rebuild.

See the process ↓

£799 fixed Only if you choose to rebuild

DIAGNOSE Is the website underselling the business?

SHOW What could a stronger direction look like?

CHOOSE Which broad visual direction feels right?

REBUILD Make the live site match the real business.

THE PRINCIPLE

We separate the quality of the business from the quality of the website.

An established company can have excellent reviews, loyal customers and years of experience while still presenting itself through a site that feels dated, thin or awkward to use.

That contrast is the opportunity. SitePhoenix is designed to close the gap without disrupting the parts of the business that already work.

DIAGNOSE

FIRST, WE CHECK THE GAP

We look for evidence that the business deserves better.

We research the company before judging the site. Strong reviews, an established local reputation, years in trade and signs of genuine demand matter more than whether a homepage happens to look fashionable.

SITEPHOENIX DIAGNOSIS Example

Business reputation Strong

Trust & social proof Strong

Website first impression Weak

Conversion journey Weak

The gap Worth fixing

What we check

Reputation, reviews, longevity, services, local presence, website clarity, trust signals, mobile experience and enquiry paths.

What we avoid

We do not call a site bad just because it is old. If the website already represents the business well, there is no useful transformation to sell.

SHOW

THEN, YOU SEE THE DIRECTION

Judge the thinking before you judge the price.

If there is a real gap, we can show a personalised homepage direction and explain the specific weaknesses we would address. The aim is to make the difference tangible rather than asking you to buy an abstract promise.

A SAMPLE TRANSFORMATION

Current site

WELCOME TO OUR WEBSITE

↓

Your SitePhoenix-designed direction

Example of a modern roofing business homepage concept

You can say no

The concept is there to help you make an informed decision. Seeing the direction does not oblige you to proceed.

No generic template pitch

The strongest concepts use the real business strengths: reviews, service area, history, differentiators and the way customers actually describe the company.

CHOOSE

THEN, YOU SET THE TONE

We don’t force our style onto yours.

Before the full rebuild begins, we show you a small shortlist of broad design directions. You tell us what feels right, what doesn’t, and which direction best suits your business.

You are not being pushed into our colours, our taste or one SitePhoenix “house style”. We use your existing branding where it works, improve it where necessary, and build around the impression you want customers to get. Example roofing direction shortlist

NORTHSTAR ROOFING Services · Reviews · Contact

TRUSTED LOCAL ROOFERS

Clear roofing advice. Proper workmanship.

Repairs, replacements and roof maintenance from an established local team.

Get a quote

Clean & Professional

Bright, structured and trustworthy. A strong fit for established roofing firms where clarity and credibility come first.

Typical feel: white space · navy · cool slate · crisp typography

HILLSIDE ROOFINGOur Story · Reviews · Contact

LOCAL · FRIENDLY · ESTABLISHED

A local roofing team you’ll feel comfortable calling.

Straightforward advice, tidy workmanship and a reputation built one customer at a time.

★★★★★ “Excellent from first call to finish.”

Talk to us

Warm & Local

Approachable and reassuring without looking amateur. Good for trusted local roofing businesses built heavily on personal service and reputation.

Typical feel: clay · cream · people · testimonials · softer typography

APEXWORK · REVIEWS · QUOTE

ROOFING · REPAIRS · SLATING

ROOFING BUILT TO HANDLE SCOTTISH WEATHER.

START YOUR QUOTE →

Bold & Modern

High contrast, larger typography and stronger visual energy for roofers who want an immediate, memorable first impression.

Typical feel: charcoal · orange · oversized type · dramatic photography

EST. 1987MacRae & SonsRoofing Craftsmen

Traditional roofing skills. Built to last.

Slate, tile and leadwork carried out with care, experience and respect for the building.

View our craftsmanship

Heritage & Craft-Led

A distinctive route for slate, tile and specialist roofers who want workmanship, materials and trade heritage to lead the story.

Typical feel: slate blue · parchment · serif type · workmanship detail

FIFE ROOFCARE01592 000 000

ROOF REPAIR SPECIALISTS

Tell us what’s wrong with your roof.

Fast, clear next steps for leaks, storm damage, repairs and replacement roofs.

REQUEST A QUOTE

✓ Roof repairs
✓ Flat roofs
✓ Slating
✓ Emergency work

Direct & Enquiry-Led

Built around getting the phone to ring and making quote requests easy. Ideal when lead generation is the main job of the website.

Typical feel: green · white · service menus · reviews · obvious CTAs

CRAIGMOUNT ROOFINGProjects · Expertise · Enquire

ROOFING FOR EXCEPTIONAL HOMES

Experience, detail and a finish worthy of the property.

High-quality roofing for homeowners who value workmanship, presentation and lasting results.

Arrange a consultation

Premium & Established

Refined, image-led and understated. Designed for established roofing firms selling quality, expertise and a higher-value service.

Typical feel: black · ivory · muted gold · generous space · high-end photography

These are directions, not off-the-shelf templates.

They help us establish your preferences quickly without asking you to design the site yourself. We then adapt the layout, colours, imagery, typography and content around your business. If you already have established branding, we work with that rather than forcing SitePhoenix colours onto your website.

01 You choose the direction 02 We develop the design 03 Nothing launches without your approval

REBUILD

IF THE FIT IS RIGHT

We rebuild carefully, away from the live site.

The goal is not to throw away everything you already have. We preserve the useful parts, agree the scope first and create the replacement in a safe working environment before anything public changes.

Scope agreed first

Pages, platform, boundaries and anything outside the fixed package are written down before work begins.

Existing assets mapped

Domain, content, enquiries, useful pages, search visibility and working integrations are considered before changes.

Rebuild off-site

Your public website stays live while the replacement is built and checked separately.

You review it

One full quality check and one revision round are included in SitePhoenix Complete.

Launch after approval

The live site changes only when the agreed replacement is ready and approved.

WHAT HAPPENS AFTER YES?

A defined job, not an open-ended agency relationship.

1 Confirm access & scope We establish what platform the site uses, what we can preserve and what the agreed core pages are.
2 Build the replacement Design, copy, structure, trust presentation and local SEO foundations are brought together.
3 Quality check & revision We test the agreed pages, mobile experience, links, forms and core content, then make the included revision round.
4 Approve & launch Nothing public changes until the replacement has been reviewed and the launch is agreed.

WE KEEP YOUR SIDE SIMPLE

What we need from you.

Most of the work is ours. We mainly need accurate information, access where required and timely feedback at the review stage.

✓ Confirmation of the services and areas you actually want to promote

✓ Existing logos, photos or brand assets worth retaining

✓ Access to the current website/platform when the rebuild begins

✓ One clear review of the finished direction before launch

THE NEXT STEP IS SMALL

Start with the conversation, not the commitment.

If SitePhoenix contacted you, reply to that message. If you found us yourself, send the website address and tell us what you think has fallen behind.

Email SitePhoenix →